Managing Innovation New Technology, New Products And New Services in a Global Economy

[back cover copy] Business/Management Managing Innovation, Second Edition New Technology, New Products and New Services in a Global Economy John E. Ettlie "Ettlie's most important contribution is his grasp of both product and process innovation and his simultaneous understand of organizational change. He is the only scholar I know who can write about R&D in one sentence and then link this to operations management in the next Change agents will find this book an excellent source of useful tips and a broad take on how their job is positioned within society." Thomas Astebro, Associate Professor of Strategic Management, Rotman School of Management, University of Toronto "This is an exceptionally informative book providing a broad perspective of how technological change can be effectively managed in modern organizations. The book provides useful conceptual frameworks and lucidly explains them through very interesting examples." Mohan Subramaniam, Associate Professor, Operations and Strategic Management Department, Carroll School of Management, Boston College "Ettlie has been in the field of innovation for more than two decades, and his thoughts have been evolving. Hence his second edition is refreshing. What I found most instructive is his appreciation of the power of technology to transform the service sector. Few books on technology make the intellectual connections to the service sector If you want to look at a book on technology that is suited for the advanced economies, this is it." V.K. Narayanan, Stubbs Professor of Strategy & Entrepreneurship, Associate Dean for Research, Le Bow College of Business, Drexel University Managing Innovation, Second Edition is devoted to better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This new edition adds more materials and cases on service innovation and it is readily accessible and easy to read. The second edition has all new original cases with a few classics from the first edition that have been kept based on student feedback. Among them are Microsoft, Honda, IBM and Denver International Airport. The key subjects that are included have been significantly updated and treated in greater depth. Managing Innovation, Second Edition also contains feedback from classroom testing and response from many instructors, and focuses intently on teaching the subject at the MBA/MS level. John E. Ettlie is Professor and Director of The Technology Management Center, and Madelon and Richard Rosett Chair in the College of Business Decision Sciences, Rochester Institute of Technology, Rochester, NY.Ettlie, John E. is the author of 'Managing Innovation New Technology, New Products And New Services in a Global Economy', published 2006 under ISBN 9780750678957 and ISBN 075067895X.