Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

Martin has found that nothing consumes bus. managers more than how to manage a co. in the weeks & months immediately ahead. If you don't manage for the short term, you won't be around for the long term. As founder of the Net Future Inst., an exec. think tank made up of some 3,000 high-level exec. at over 1,400 co's., Martin has interviewed & gathered the insights of thousands of mgmt. specialists to discover how co's. are successfully zeroing in on improving short-term performance, while still balancing these efforts with long-term strategic goals. By looking to managers & exec. at co's. like IBM, Deloitte & Touche, Kraft, AT&T, & Dow Chemical, Martin has uncovered the best practicesÓ that help propel short-term performance.Chuck Martin is the author of 'Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World', published 2002 under ISBN 9780756767549 and ISBN 0756767547.