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1162398

9780761826316

Managing Customer Value Essentials of Product Quality, Customer Service, and Price Decisions

Managing Customer Value Essentials of Product Quality, Customer Service, and Price Decisions
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Product details

  • ISBN-13: 9780761826316
  • ISBN: 0761826319
  • Publisher: University Press of America, Incorporated

AUTHOR

Dodds, Bill

SUMMARY

Bill Dodds is Professor of Marketing at Fort Lewis College School of Business.Dodds, Bill is the author of 'Managing Customer Value Essentials of Product Quality, Customer Service, and Price Decisions' with ISBN 9780761826316 and ISBN 0761826319.

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