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9780471485902
Managing Customer Relationships A Strategic Framework
by Peppers, Don, Rogers, Martha
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Product details
- ISBN-13: 9780471485902
- ISBN: 047148590X
- Publication Date: 2004
- Publisher: John Wiley & Sons Inc
AUTHOR
SUMMARY
Don Peppers and Martha Rogers, PhD, are the founding partners of Peppers and Rogers GroupPeppers, Don is the author of 'Managing Customer Relationships A Strategic Framework', published 2004 under ISBN 9780471485902 and ISBN 047148590X.
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