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9780471485902

Managing Customer Relationships A Strategic Framework

Managing Customer Relationships A Strategic Framework
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Product details

  • ISBN-13: 9780471485902
  • ISBN: 047148590X
  • Publication Date: 2004
  • Publisher: John Wiley & Sons Inc

AUTHOR

Peppers, Don, Rogers, Martha

SUMMARY

Don Peppers and Martha Rogers, PhD, are the founding partners of Peppers and Rogers GroupPeppers, Don is the author of 'Managing Customer Relationships A Strategic Framework', published 2004 under ISBN 9780471485902 and ISBN 047148590X.

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