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9788763001472
David E. Smith is Professor of Marketing at National University, School of Business and Management in San Diego, California. H. Michael Hayes is Professor Emeritus of Marketing and Strategic Management at the University of Colorado at Denver. Per V. Jenster is Professor of Strategic Management and Marketing at the China Europe International Business School.Jenster, Per V. is the author of 'Managing Business Marketing & Sales An International Perspective', published 2005 under ISBN 9788763001472 and ISBN 8763001470.
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