4714003
9780230001930
Reflecting the complexity of challenges faced by managers in global economy, and the richness of the academic field of international business, this text covers four main areas: cultural issues, the internationalization of service firms, doing business in China, and the future of international business.Academy of International Business, UK Chapter Conference Staff is the author of 'Managerial Issues in International Business' with ISBN 9780230001930 and ISBN 0230001939.
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