by Keat, Paul G., Young, Philip K. Y.

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ISBN-13: 9780130135384
ISBN: 0130135380
Edition: 3
Publisher: Prentice Hall PTR

AUTHOR

Keat, Paul G., Young, Philip K. Y.

SUMMARY

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular pressincluding numerous international examplesare incorporated into the chapters to reinforce the connection between economic and real business situations.Keat, Paul G. is the author of 'Managerial Economics:economic Tools...' with ISBN 9780130135384 and ISBN 0130135380.

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