116240
9780023002922
KEY BENEFIT": With this book, Acs and Gerlowski have bridged the gap between the traditional and organizational approaches to managerial economics. The approach throughout is designed to accurately reflect the changing business environment and integrate coverage with traditional business disciplines. KEY TOPICS": It is the "first" book to integrate the economics of organization into undergraduate managerial economics, opening with the economics of exchange and systematically deve loping the theory of economic organization.Zoltan J. Acs is the author of 'Managerial Economics and Organization', published 1995 under ISBN 9780023002922 and ISBN 0023002921.
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