1160614
9780702155437
"This practical guide focuses on eight business functions: general management, finance, marketing, operations, purchasing, human resource management, administration, and public relations. Each is described, and guidelines on planning, developing, and implementing them to increase profitability and to ensure the success of the business enterprise are provided. Also offered are examples, activities, and self-evaluation tests."de Beer, A. A. is the author of 'Management for Entrepreneurs', published 2004 under ISBN 9780702155437 and ISBN 0702155438.
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