Management Communication A Case-Analysis Approach

The Second Edition ofManagement Communication: A Case-Analysis Approachhas been updated to include: A completely new chapter devoted to technology. Seven new case studies, including: The Augusta National Golf Club: Membership for Women or Staying the Course? The Soul of Dell: The Value of Corporate Philosophy Statements. Arthur Andersen LLP: An Accounting Firm in Crisis. Vitruvius Sportswear, Inc.: A Question of Online Privacy. Cerner Corporation: A Stinging Office Memo Boomerangs. Hershey Foods, Inc.: It's Time to Kiss and Make Up. Bayer AG: Anthrax and Cipro. New examples, illustrations, and topic discussions in every chapter. Newly revised material to reflect changes in business and society since 9/11. Updated classroom questions and discussion points in every chapter. New writing and speaking assignment in each chapter. Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."O'Rourke, James S. is the author of 'Management Communication A Case-Analysis Approach', published 2003 under ISBN 9780131016446 and ISBN 013101644X.