Manageing Technology and Innovation for Competitive Advantage

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face todaye.g., globalization, time compression, technology integrationand explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themesT-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creationare followed throughout.Narayanan, V. K. is the author of 'Manageing Technology and Innovation for Competitive Advantage', published 2000 under ISBN 9780130305060 and ISBN 0130305065.