5823898
9780749451493
Malcolm McDonald on Marketing Planning
by McDonald, Malcolm
458959
About this item
- Condition: New
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- Provider Rating: 66%
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- Comments: New. In shrink wrap. Looks like an interesting title!
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780749451493
- ISBN: 0749451491
- Publication Date: 2008
- Publisher: Kogan Page, Limited
AUTHOR
SUMMARY
Malcolm McDonald was, until recently, Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now Emeritus Professor at the university as well as being Honorary Professor at Warwick Business School.McDonald, Malcolm is the author of 'Malcolm McDonald on Marketing Planning', published 2008 under ISBN 9780749451493 and ISBN 0749451491.
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