Making Business Decisions Real Cases from Real Companies

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in todays global business world. Making Business Decisions features: Authentic business materials, including photos, charts, and press articles. Interviews with executives (audiocassette and tapescript included). Contextualized vocabulary exercises with idioms and business concepts. Negotiation strategies and practice with appropriate language. Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics. Contents Kentucky Fried Chicken Corporation Johnson & Johnson Consumer Products, Inc. Ben & Jerrys Homemade, Inc. Levi Strauss & Co. Stew Leonards Dairy Store Airbus Industrie and the Boeing Company Kiddselebration, Inc. Akzo n.v. Perdue Farms, Inc. Crosby Valve & Gage CompanyBoyd, Frances is the author of 'Making Business Decisions Real Cases from Real Companies' with ISBN 9780201592818 and ISBN 0201592819.