Making a Fortune: Learning from the Asian Phenomenon

At a time when role models are hard to come by, we have found some. For two decades, entrepreneurs have been eulogised the popular press. At a time when real heroes are hard to find, it is the entrepreneur, the dynamic go-getting risk taker, who has become the hero of tree enterpries. At the cutting edge of the entrepreneurial community are the Asian businesses features in this book - businesses from manufacturing to finance, from food to hotels, from pharmaceuticals to fashion. It includes first, second and third generation achievers. It tells the stories of household brand names from Cobra Beer to eBookers.com, to Joe Bloggs fashion. Show me the money! Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs than it has ever done. It stimulates growth in industries an places that would struggle without the engine of entrepreneurship. Asian wealth is diversifying and modernising, it crosses the generational divide. If you want new and old economy wealth, it's in these pages. If you want modern and traditional management practices, they are in this book. If you want a new generation of entrepreneurs and wealth creators, then read on. "Nobody understands better what makes British Asian entrepreneurs tick. Spinder provides a fascinating insight into business leaders and the inspiration stories, behind their success." - Amar Singh "The personal stories behind some of the UK's most successful Asian businessmen make for fascinating reading."I'm so glad that my good friend and hotel business partner, Surinder Arora, takes his rightful place among them." - Sir Cliff RichardDhaliwal, Spinder is the author of 'Making a Fortune: Learning from the Asian Phenomenon', published 2008 under ISBN 9781841127996 and ISBN 184112799X.