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5244102

9781599180427

MadScam Kick-ass Advertising Without the Madison Avenue Price Tag

MadScam Kick-ass Advertising Without the Madison Avenue Price Tag
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  • Comments: Brand new, never opened. Sells out fast! - 1st Edition - Paperback - ISBN 9781599180427
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Product details

  • ISBN-13: 9781599180427
  • ISBN: 1599180421
  • Publication Date: 2006
  • Publisher: Entrepreneur Press dba Entrepreneur Media, Inc.

AUTHOR

Parker, George

SUMMARY

Madison Avenue insider George Parker dishes the dirt on why big-name advertising agencies aren't cost-effective for small businesses and rarely give them the attention they deserve. He also reveals how to get better results by borrowing agency strategies that can be implemented by freelancers or in-house.Parker, George is the author of 'MadScam Kick-ass Advertising Without the Madison Avenue Price Tag', published 2006 under ISBN 9781599180427 and ISBN 1599180421.

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