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5244011

9781905211579

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
$45.99
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Product details

  • ISBN-13: 9781905211579
  • ISBN: 1905211570
  • Publication Date: 2007
  • Publisher: Random House

AUTHOR

Chip Heath, Dan Heath

SUMMARY

"....an entertaining, practical guide to effective communication. Fun to read and solidly researched, this book deserves a wide readership." (starred review)Chip Heath is the author of 'Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck', published 2007 under ISBN 9781905211579 and ISBN 1905211570.

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