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5244010

9780739341346

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die
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Product details

  • ISBN-13: 9780739341346
  • ISBN: 0739341340
  • Edition: Unabridged
  • Publication Date: 2007
  • Publisher: Random House Audio

AUTHOR

Chip Heath, Dan Heath

SUMMARY

"....an entertaining, practical guide to effective communication. Fun to read and solidly researched, this book deserves a wide readership." (starred review)Chip Heath is the author of 'Made to Stick: Why Some Ideas Survive and Others Die', published 2007 under ISBN 9780739341346 and ISBN 0739341340.

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