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2008536

9781576872048

Lovemarks The Future Beyond Brands

Lovemarks The Future Beyond Brands
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Product details

  • ISBN-13: 9781576872048
  • ISBN: 1576872041
  • Edition: 1
  • Publication Date: 2004
  • Publisher: powerHouse Cultural Entertainment, Incorporated

AUTHOR

Roberts, Kevin, Lafley, A. G.

SUMMARY

Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.Roberts, Kevin is the author of 'Lovemarks The Future Beyond Brands', published 2004 under ISBN 9781576872048 and ISBN 1576872041.

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