Living Supply Chains How to Mobilize the Enterprise Around Delivering What Your Customers Want

Your business will be over-servicing some customers, and under-servicing others. The problem is knowing which is which. Living Supply Chains will help you to re-focus your entire enterprise - people, processes and technology - around meeting the needs of the right customers with the right responses.Living Supply Chains contains much more than its title suggests. This fine book challenges modern managers to consider again the role of supply chains in their businesses and offers genuine answers to the questions they face. John Gattornahighlights the way forward in matching supply and customer demand.”Michael Andrews, Director, Tenon LtdJohn Gattornahas brought Supply Chain right into the executive suite where it belongs. The opportunity for business leaders clearly outlined in Living Supply Chains is to create real organizational alignment with your end markets, and in the process better comprehend the role leadership and people play in making supply chain an integral part of a high-performance business.”Jeffrey Russell, Managing Partner, Supply Chain AsiaPacific, AccentureThe challenge of supply chains has long been omnipresent, but as our world becomes more complex and our supply lines longer, the power of our supply chain management capabilities to create and destroy value is magnified. Why do our supply chains succeed or fail? The answer lies in alignment. The alignment of the needs and values of our customers, our own organization and our suppliers. When it works it's truly magnificent, and what makes it work is people. People are at the heart of Living Supply Chains , and the key to a better supply chain future.”Jon Bumstead, Strategy & Business Planning Director, DHL EXEL Supply Chain John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignment which is so powerfully presented in this ground-breaking book. If proof were needed that successful companies compete through their supply chain capability, then this fascinating book provides it.”Martin Christopher, Professor of Marketing & Logistics, CranfieldSchoolof ManagementGattorna, John is the author of 'Living Supply Chains How to Mobilize the Enterprise Around Delivering What Your Customers Want', published 2006 under ISBN 9780273706144 and ISBN 0273706144.