5237301
9780940899841
This comprehensive handbook guides readers step-by-step through the licensing and publishing industry. It contains a wealth of ideas and practical examples of how to increase income through licensing reproduction rights to manufacturers and publishers of greeting cards, posters, calendars, and more. This book provides assistance from an expert, allowing readers to educate themselves and gain a competitive edge. Readers learn about: negotiating fees, exhibiting in trade shows, protecting their rights, and more. Over three hundred professional contacts are listed. Michael Woodward has been working in the industry for over thirty years.Woodward, Michael is the author of 'Licensing Art 101 Publishing and Licensing Artwork for Profit', published 2007 under ISBN 9780940899841 and ISBN 0940899841.
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