Le Deal: How a Young American in Business, in Love, and in over His Head, Kick-Started a Multibillion Dollar Industry in Europe

Byrne Murphy set out to bring the slam-dunk American concept of cut-price designer fashion outlet malls to Europe, the home of most of that designer fashion in the first place. This memoir serves as a multi-cultural case study that will help budding entrepreneurs learn to recognise when they don't even know what they don't know.Murphy, J. Byrne is the author of 'Le Deal: How a Young American in Business, in Love, and in over His Head, Kick-Started a Multibillion Dollar Industry in Europe', published 2008 under ISBN 9780312359034 and ISBN 0312359039.