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1997897

9781412900034

Knowledge-Based Marketing The Twenty-First Century Competitive Edge

Knowledge-Based Marketing The Twenty-First Century Competitive Edge
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Product details

  • ISBN-13: 9781412900034
  • ISBN: 1412900034
  • Publication Date: 2004
  • Publisher: SAGE Publications, Limited

AUTHOR

Chaston, Ian

SUMMARY

Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.Chaston, Ian is the author of 'Knowledge-Based Marketing The Twenty-First Century Competitive Edge', published 2004 under ISBN 9781412900034 and ISBN 1412900034.

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