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9780786303533

Knowledge Based Organization Four Steps to Increasing Sales, Profits, and Market Share

Knowledge Based Organization Four Steps to Increasing Sales, Profits, and Market Share
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  • ISBN-13: 9780786303533
  • ISBN: 0786303530
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Alexander, James A., Lyons, Michael C.

SUMMARY

The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a professional services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building products that improve profitability. This results-focused book gives readers the basics to begin: creating the professional services organization to compete in the next century; transitioning from existing sales and service model; handling common problems and apply real-world examples.Alexander, James A. is the author of 'Knowledge Based Organization Four Steps to Increasing Sales, Profits, and Market Share' with ISBN 9780786303533 and ISBN 0786303530.

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