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9780132308298

Kleppner's Advertising Procedure

Kleppner's Advertising Procedure
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  • ISBN-13: 9780132308298
  • ISBN: 0132308290
  • Edition: 17
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Lane, W. Ronald, King, Karen Whitehill, Russell, J. Thomas

SUMMARY

Primarily intended for undergraduate students majoring in advertising, marketing, and management this book blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.Lane, W. Ronald is the author of 'Kleppner's Advertising Procedure ', published 2007 under ISBN 9780132308298 and ISBN 0132308290.

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