1057998
9780471204763
Kellogg on Integrated Marketing
by Tybout, Alice, Calder, Bobby J., Calder, Bobby J.
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
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About this item
- Condition: Acceptable
- Provider: Open Books Contact
- Provider Rating: 95%
- Ships From: Chicago, IL
- Shipping: Standard, Expedited
- Comments: No dust jacket.
Product details
- ISBN-13: 9780471204763
- ISBN: 0471204765
- Publication Date: 2002
- Publisher: John Wiley & Sons Inc
AUTHOR
SUMMARY
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: ? Eric G. Berggren ? Stephen Burnett ? Bobby J. Calder ? Tom Collinger ? Adam Duhachek ? Lisa Fortini-Campbell ? Nigel Hopkins ? Dawn Iacobucci ? Richard I. Kolsky ? Maria Flores Letelier ? Edward C. Malthouse ? Francis J. Mulhern ? Lisa A. Petrison ? Andrew Razeghi ? Don E. Schultz ? Charles Spinosa ? Paul WangTybout, Alice is the author of 'Kellogg on Integrated Marketing', published 2002 under ISBN 9780471204763 and ISBN 0471204765.
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