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9780471690160
Kellogg On Branding The Marketing Faculty Of The Kellogg School Of Management
by Tybout, Alice M., Calkins, Tim, Kotler, Philip
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- Comments: . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9780471690160
- ISBN: 0471690163
- Publication Date: 2005
- Publisher: John Wiley & Sons Inc
AUTHOR
SUMMARY
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.Tybout, Alice M. is the author of 'Kellogg On Branding The Marketing Faculty Of The Kellogg School Of Management', published 2005 under ISBN 9780471690160 and ISBN 0471690163.
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