Just Ask a Woman Cracking the Code of What Women Want and How They Buy

Mary Lou Quinlan is the founder and CEO of Just Ask a Woman. Her twenty-five-year marketing career led to her reputation as a brand turnaround expert, from director of sales motivation and advertising for Avon, to CEO of N. W. Ayer Advertising. She speaks frequently on women's issues, has written for Redbook, MORE, and Marie Claire, and has been featured in the New York Times, The Wall Street Journal, and BusinessWeek, as well as on CNBC and the Lifetime NetworkQuinlan, Mary Lou is the author of 'Just Ask a Woman Cracking the Code of What Women Want and How They Buy' with ISBN 9780471369202 and ISBN 0471369209.