Jump Point

[back cover]Critical Acclaim for Jump Point "Ignore this book at your peril. Tom Hayes has seen the future of business -- and it is both scary and exhilarating."-Michael S. Malone, ABCNews.com "Tom Hayes navigates the future with alacrity. You will learn about bemes, rumor laws, shopping gossip, astroturfing, cruft, and attention theft-all fundamental sociological aspects of the evolving internet and all its offshoots. I read Jump Point and had five new ideas for companies that entrepreneurs can pursue. Induce your creativity. Read it, and then contact Draper Fisher Jurvetson for funding."-Tim Draper "Jump Point rewarded my attention! Tom Hayes writes with great clarity and insight about new consumers and how new media and technology are changing our daily life habits. ...one of the best business books I have read this year."-Ted Leonis, Vice Chairman Emeritus, AOL [flap]In 2001, the integrated global market grew to one billion human beings for the first time. Only six years later, a second billion people have become connected. Now, based on tens-of-thousands new people linking in every day, experts predict three billion people will join by 2010. The social implications of this technology will change the business landscape by pandemic proportions. In Jump Point, technology industry veteran Tom Hayes gives you a glimpse into this new world, and shows how business models and management strategies can be adapted to profit in this new economy. Jump Point prepares executives, managers, and strategists for the moment when traditional business theory becomes obsolete due to the total imposition of social networks on the marketplace. The resulting economic organism will act chaotic and decentralized, like a biological virus, and exhibit rapid, unchecked growth. No one understands this new virulent economy better than Tom Hayes. To help you fully leverage the power of social networking in business, Jump Point examines: The implications of collaborative behavior on the global market The human drive behind the "agency" impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites How to act on and react to real-time external events The pitfalls of "response latency," and why too much information can kill a company How to create a "virion," or market-making product, by tapping the power of person-to-person viral dynamics Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the Jump Point into exponential growth.Hayes, Tom is the author of 'Jump Point' with ISBN 9780071545624 and ISBN 007154562X.