Journalism That Matters How Business-to-business Editors Change the Industries They Cover

Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.Freedman, Robert is the author of 'Journalism That Matters How Business-to-business Editors Change the Industries They Cover', published 2006 under ISBN 9781933338088 and ISBN 1933338083.