It Takes a Prophet to Make a Profit

Contents Introduction Trend 1 Americans Have Less Discretionary Time Trend 2 The Gap Between the Haves and the Have-Nots Is Widening Trend 3 Community Involvement Enhances a Company's Reputation Trend 4 There Is a Growing Obsession with the Internet Trend 5 American Companies Can't Expect Employee Loyalty -- They Must Earn It! Trend 6 Consumers Are Reluctant to Pay Full Retail Price Trend 7 More Americans Are Caring for Their Aging Parents Trend 8 The Number of "Paper Millionaires" Is Mushrooming Trend 9 Dual-Income Families Are Becoming Single-Income Families Trend 10 Frequent-Buyer Programs Have Come to Govern Consumer Spending Habits Trend 11 Today's Consumer Wants Brand-Name Products Trend 12 Gaming Casinos and Lotteries Have Joined America's Mainstream Trend 13 People Today Complain of Feeling Invisible Trend 14 Home Offices and Telecommuting Are Redefining America's Workplace Trend 15 Today's Marketing Efforts Are Not Keeping Pace with Changing Consumer Demands Notes IndexBeemer, C. Britt is the author of 'It Takes a Prophet to Make a Profit' with ISBN 9780684865461 and ISBN 0684865467.