Issues Management: Corporate Public Policymaking in an Information Society

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.Heath, Robert L. is the author of 'Issues Management: Corporate Public Policymaking in an Information Society' with ISBN 9780803936096 and ISBN 0803936095.