Is Anybody Out There? The New Blueprint for Marketing Communications in the 21st Century

Name: Is Anybody Out There? The New Blueprint for Marketing Communications in the 21st Century
Price: 47.47 USD
Availability: InStock
ISBN: 9780470820902

by Austin, Mark, Aitchison, Jim

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ISBN-13: 9780470820902
ISBN: 047082090X
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Austin, Mark, Aitchison, Jim

SUMMARY

Throughout Asia, brand managers are finding themselves trapped in an impossible maze of branding and communication issues. This work explores the two disciplines in Asia today, providing a complete, impartial appraisal of the new market dynamics.Austin, Mark is the author of 'Is Anybody Out There? The New Blueprint for Marketing Communications in the 21st Century' with ISBN 9780470820902 and ISBN 047082090X.

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