4577300
9781904879695
The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element that will bring them closer to their customers. In this work, John Simmons reveals how to undertake and complete that quest.Simmons, John is the author of 'Invisible Grail How Brands Can Use Words to Engage With Audiences', published 2006 under ISBN 9781904879695 and ISBN 1904879691.
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