1018104
9780738205397
Invisible Advantage How Intangibles Are Driving Business Performance
by Low, Jonathan, Cohen, Pamela, Kalafut, Pamela
458959
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Product details
- ISBN-13: 9780738205397
- ISBN: 0738205397
- Publisher: Perseus Books Group
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SUMMARY
This text looks at how intangible assets are revolutionizing business practice, management and strategy. According to the authors, one-third of any company's value is derived from elements that can't be seen, such as brand equity, strategy execution, reputation and innovative culture.Low, Jonathan is the author of 'Invisible Advantage How Intangibles Are Driving Business Performance' with ISBN 9780738205397 and ISBN 0738205397.
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