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9780077103798

Inventuring Why Big Companies Must Think Small

Inventuring Why Big Companies Must Think Small
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Product details

  • ISBN-13: 9780077103798
  • ISBN: 0077103793
  • Publisher: McGraw-Hill Trade

AUTHOR

Birkinshaw, Julian M., Buckland, William, Hatcher, Andrew

SUMMARY

This text provides readers with a framework of tools and analysis that helps businesses to think small and generate financial and strategic growth, and lays out in simple terms how to turn ideas into successful, commercially viable enterprises.Birkinshaw, Julian M. is the author of 'Inventuring Why Big Companies Must Think Small' with ISBN 9780077103798 and ISBN 0077103793.

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