220954
9780130336606
Endorsed by educators, students, and industry professionals This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality. Thethird editionoffers a comprehensive tour of the fascinating areas of hospitality--service, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management. Key features include: An exciting new first chapter introducing students to the world of hospitality Career information describing a variety of opportunities within the industry Personal and corporate files Contributing authors offer their expertise Websites and Internet exercises linked to each chapter's material More SCANS related critical thinking review questions Trends, Issues, and Challenges take us directly into the new millennium Extensive supplement packageWalker, John R. is the author of 'Introduction to Hospitality', published 2001 under ISBN 9780130336606 and ISBN 0130336602.
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