180059
9780324186260
Jeff Madura introduces the core business concepts that form the nucleus of any company's business plan. His approach addresses why and how businesses operate. The main text is supplemented with a additional software on CD-ROM, online access to InfoTrac college edition and a 'Business Plan' booklet.Madura, Jeff is the author of 'Introduction to Business With Infotrac', published 2003 under ISBN 9780324186260 and ISBN 0324186266.
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