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9783658199272

Intramarkenimagekonfusion: Eine empirische Untersuchung am Beispiel der Automobilindustrie (Innovatives Markenmanagement) (German Edition)

Intramarkenimagekonfusion: Eine empirische Untersuchung am Beispiel der Automobilindustrie (Innovatives Markenmanagement) (German Edition)
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Product details

  • ISBN-13: 9783658199272
  • ISBN: 365819927X
  • Edition: 1. Aufl. 2018
  • Publication Date: 2017
  • Publisher: Springer Gabler

AUTHOR

Kohtes, Robert, Robert Kohtes

SUMMARY

Kohtes, Robert is the author of 'Intramarkenimagekonfusion: Eine empirische Untersuchung am Beispiel der Automobilindustrie (Innovatives Markenmanagement) (German Edition)', published 2017 under ISBN 9783658199272 and ISBN 365819927X.

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