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208539

9780030321337

Internet Marketing

Internet Marketing
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  • Condition: Very Good
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  • Ships From: Chicago, IL
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  • Comments: Light edge wear.
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Product details

  • ISBN-13: 9780030321337
  • ISBN: 0030321336
  • Edition: 1
  • Publication Date: 2000
  • Publisher: Cengage Learning

AUTHOR

Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan

SUMMARY

This text examines the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place.Jagdish N. Sheth is the author of 'Internet Marketing', published 2000 under ISBN 9780030321337 and ISBN 0030321336.

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