4819378
9780273694052
Internet Marketing Strategy, Implementation And Practice
by Chaffey, Dave, Ellis-Chadwick, Fiona, Mayer, Richard
72212
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About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780273694052
- ISBN: 0273694057
- Edition: 3
- Publication Date: 2006
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Dave Chaffey is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University Richard Mayer is a Senior Lecturer in Marketing at the University of Derby Kevin Johnston is a Senior Lecturer at Liverpool John Moores UniversityChaffey, Dave is the author of 'Internet Marketing Strategy, Implementation And Practice', published 2006 under ISBN 9780273694052 and ISBN 0273694057.
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