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9780759392786
Internet Marketing Integrating Online and Offline Strategies
by Roberts, Mary Lou
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- Condition: Very Good
- Provider: gotextbooks sales
- Provider Rating: 65%
- Ships From: Little Rock, AR
- Shipping: Standard
496390
List Price
Discount
90% Off
You Save
$117.00
About this item
- Condition: Good
- Provider: GoTextbooks
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780759392786
- ISBN: 0759392781
- Edition: 2
- Publication Date: 2007
- Publisher: Thomson Learning
AUTHOR
SUMMARY
Using broad but balanced coverage, this text analyses advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.Roberts, Mary Lou is the author of 'Internet Marketing Integrating Online and Offline Strategies', published 2007 under ISBN 9780759392786 and ISBN 0759392781.
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