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2047137

9780324074772

Internet Marketing & e-Commerce

Internet Marketing & e-Commerce
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Product details

  • ISBN-13: 9780324074772
  • ISBN: 0324074778
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Thomson Learning

AUTHOR

Kalyanam, Kirthi, Hanson, Ward A.

SUMMARY

This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.Kalyanam, Kirthi is the author of 'Internet Marketing & e-Commerce ', published 2006 under ISBN 9780324074772 and ISBN 0324074778.

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