5707925
9781563674907
International Retailing
by Sternquist, Brenda
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Product details
- ISBN-13: 9781563674907
- ISBN: 1563674904
- Edition: 2
- Publication Date: 2007
- Publisher: Fairchild Books
AUTHOR
1 Customer Product ReviewsSUMMARY
What are the challenges faced by retailers around the world and by those who want to function in more than one country? International Retailing provides a conceptual framework for understanding how different legal, social, and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles the environments and the retail strategies of such specific companies as The Body Shop (Great Britain), Daiei (Japan), Novoarbatsky Gastronom (Russia), and Kaufhof (Germany).Sternquist, Brenda is the author of 'International Retailing', published 2007 under ISBN 9781563674907 and ISBN 1563674904.
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