International Retailing Plans and Strategies in Asia

The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. Designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.Dawson, John A. is the author of 'International Retailing Plans and Strategies in Asia', published 2005 under ISBN 9780789028884 and ISBN 0789028883.