International Retail Marketing A Case Study Approach

Offering both a raw theoretical overview of the topic and extended demonstrations of retail strategems working in practice, International Retail Marketing: a case study approach is the ideal reference for all students and practitioners needing a comprehensive account of the field. * Dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate course in retail marketing. * Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow. * International contributor team offers up a far-reaching, global perspective. International Retail Marketing: a case study approach combines a broad thematic overview of the key issues concerning international retail marketing, with a series of incisive case studies presenting examples of industry practice from various organizations and sectors. Part one offers an accessible and wide-ranging outline of the fundamentals of the subject, covering: * trends in retail marketing, including the dynamics of internationalization * strategy and logistics * buying and merchandise management * communications * retail design management. Part two, authored by academics and practitioners from Europe, North America and Asia, comprises a number of international company cases. These show the key factors working in action within such markedly different sectors as fashion, food and healthcare. Throughout the book key discussion points are highlighted and exemplars considered, giving a hands-on, applied focus.Bruce, Margaret is the author of 'International Retail Marketing A Case Study Approach' with ISBN 9780750657488 and ISBN 0750657480.