International Operations Simulation

Contents FOREWORDby Dean George P. ShultzPREFACE1 Of Games and Game Design1. Simulation by Gaming: Purposes of GamesA.EducationB.ResearchC.Business Planning2. Types of GamesA.Specific PurposeB.Level of ManagementC.Individual vs. Group Decision-makingD.Interactive vs. Non-interactive SimulationsE.Manual vs. Computerized Simulations3. Pointers on Design and Selection of SimulationsA.Bias of DesignersB.RealismC.Simplicity Not Necessarily a VirtueD.Complexity vs. PlayabilityE.Degree of DeterminismF.Qualitative vs. Quantitative FactorsG.DynamicsH.Forestalling Dysfunctional Behavior4. Pointers on PlayA.Number of Teams and Members Per TeamB.Emphasis on the Long RangeC.Time Available for Decision-making. Continuous vs. Intermittent PlayD.Evaluation Sessions and Continuous FeedbackE.Enriching the Game Experience5. Effectiveness of Games in EducationA.Problems of MeasurementB.Games Compared to Cases, Etc.C.Functional InsightsD.A Holistic ViewE.Insight into Decision-making Processes6. Role of Games in Education2 INTOP: An Overall Presentation1. Purpose2. Fitting INTOP into Educational Programs3. General Model and Designer BiasesA.General ModelsB.International VariablesC.Common Economies and SpecializationD.Dynamics of the ExerciseE.Designer BiasesF.Summary: Highlights of INTOP4. The Game Structure Detailed. Decisions to Be Made by ParticipantsA.Company Organization and Home OfficeB.Products and Improvements, R & DC.The Management of InnovationD.Area OperationsE.Production ManagementScheduling of plants and production; Plant characteristics; Manufacturing cost characteristicsF.Limit on Number of GradesG.Marketing ManagementCompetitive variables: price, advertising, grade and standard-deluxe models; Channels; Marketing researchH.Shipping and Other Transfer CostsI.InventoryJ.Financial ManagementArea finances; Home office financesK.Marketing Research, Trade Association Gazette and ConsultationL.Inter-company and Intra-company TransactionsPatent licenses; Inter-company (industrial) sales; Intra-company transfer of goodsM.Background Data on Brazil, the EEC and the U.S.Size of market, nature of demand; Product market differences by area; Sensitivity to advertising; Commercial and administrative expense; Cost of production and capital; Government and business relations. International trade policies; Business cycles and economic index5. Additional Standard Information for ParticipantsA.Marketing Research DetailedB.Schedule of Costs, Charges, Time Lags and Marketing Research Services3 Economic Models and ProgrammingApproachesIntroduction1. An Overview of the Economic Aspects of INTOP2. The Economic and Mathematical Aspects of the INTOP SimulationA.The Functional AreasB.Time and ChangeC.The Consumer MarketD.The Marketing Cost FunctionsShipping costs; Sales expediting costs; Commercial and administrative costs; The inventory cost functionE.The Manufacturing FunctionsF.The Financial FunctionsC.The Research and Development FunctionH.The Equilibrium Position of the Firm3. The Simulation from the Computer Viewpoint4 Game AdministrationIntroduction1. Preparatory ConsiderationsA.PurposeB.ResourcesC.Team Number, Size and Structure. Mergers, Subsidiaries, Joint VenturesD.Equal Start or Handicap Play? Predetermined or Discretionary ObjectThorelli, Hans B. is the author of 'International Operations Simulation', published 2007 under ISBN 9781416577553 and ISBN 1416577556.