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5414853

9781843766490

International Marketing

International Marketing
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Product details

  • ISBN-13: 9781843766490
  • ISBN: 1843766493
  • Publication Date: 2007
  • Publisher: Elgar Publishing, Incorporated, Edward

AUTHOR

Paliwoda, Stanley J., Ryans, John K., Jr.

SUMMARY

This authoritative three volume collection presents the most important articles and papers published during the last 30 years. It includes both classic articles as well as cutting edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.Paliwoda, Stanley J. is the author of 'International Marketing ', published 2007 under ISBN 9781843766490 and ISBN 1843766493.

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