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132778

9780072551228

International Marketing

International Marketing
$196.34
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Product details

  • ISBN-13: 9780072551228
  • ISBN: 0072551224
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Cateora, Philip R., Graham, John

SUMMARY

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.Cateora, Philip R. is the author of 'International Marketing' with ISBN 9780072551228 and ISBN 0072551224.

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