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9780324063738

International Marketing With Infotrac Cases

International Marketing With Infotrac Cases
$55.59
$3.95 Shipping
  • Condition: Good
  • Provider: Bonita Contact
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  • Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Product details

  • ISBN-13: 9780324063738
  • ISBN: 0324063733
  • Edition: 6
  • Publication Date: 2000
  • Publisher: Cengage South-Western

AUTHOR

Jain, Subhash C.

SUMMARY

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.Jain, Subhash C. is the author of 'International Marketing With Infotrac Cases', published 2000 under ISBN 9780324063738 and ISBN 0324063733.

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