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59385891

9783030335878

International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice

International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice
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Product details

  • ISBN-13: 9783030335878
  • ISBN: 3030335879
  • Publication Date: 2020
  • Publisher: Springer

AUTHOR

Pegan, Giovanna, Vianelli, Donata, de Luca, Patrizia

SUMMARY

Pegan, Giovanna is the author of 'International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice', published 2020 under ISBN 9783030335878 and ISBN 3030335879.

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